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Introducing Jaan :: A Delectable Paan-flavoured Li
by Jaan Liqueur
Friday, July 13, 2012 3:57 PM
If you’re in the market for a something sensational with a universally appealing flavour that’s unlike anything on the market, then look no further than the exotic and sensual Jaan Liqueur. This liqueur captures the flavour of sweet paan, a popular snack in South Asia that dates back thousands of years.

Introduced just last year, Jaan Liqueur is an authentic treat made in Canada from neutral grain spirits, Canadian maple syrup, and a singular blend of herbs and spices. This award-winning liqueur has a luminescent amber/gold hue, a satiny textured body and is a semisweet bouquet of cloves, menthol and flora.  The palate is a spicy affair - a secret proprietary blend with notes of cinnamon, cloves and cardamom.

“Jaan” is a Hindi/Urdu word loosely translated as “life” or “love.” Offering paan is a symbol of respect, friendship and hospitality.  Similarly, offering Jaan is symbolic of respect, friendship, and hospitality – a gesture that comes from the heart, with loveWhen you drink Jaan, it fills you with life!  Hence the tag line, “Drink Jaan.  Love Life.”

Given the popularity of Paan in Asia, it is interesting that the best tasting and most awarded Paan liqueur in the world is made in Canada.  Through extensive R&D, Jaan has been specially formulated to encapsulate the flavours of sweet paan for the global audience.  Jaan is made with 100% all natural ingredients and contains no tobacco or areca nut derived products.  The result is a unique and unforgettable taste experience.

Despite Jaan being a relatively new product, it has already won many awards and accolades from around the world.  This includes 7 medals from various international spirits competitions.  In addition, Jaan is served at some of the finest Indian Restaurants in the world, including Vij’s in Vancouver and Nirvana Flavours of India in Mississauga, Ontario.

What makes Jaan so exceptional is the multi-sensory appeal (taste, aroma, visual appearance of the dark, rich amber colour) and its versatility.  People familiar with the taste of Paan will find Jaan inviting and true to the flavour of Paan.  If you are not familiar with the flavour of Paan, then Jaan will truly be an exotic and sensuous taste with a delightful aromatic bouquet.

Today, liqueurs are no longer for sipping after a meal and Jaan is no exception to the versatility of liqueurs.  Jaan can be a great addition to martinis, chai, coffee, and coolers to name a few ideas.  The only limitation is your imagination.  Jaan turns ordinary cocktails into something extra ordinary.   For example, add Jaan to your Pina coloda for an entirely new experience or try the Jaan Martini: 2 parts Jaan Liqueur, 1 part Bombay Sapphire Gin, 2 parts coconut water and a half ounce of fresh lime juice.

Jaan is available in Alberta, Manitoba and at the Ontario Land Border Duty Free stores in Niagara Falls, Windsor, Sarnia, and Thousand Islands near Kingston. For Canadian residents, Jaan can also be ordered through their Provincial Liquor Control Boards through their Private Ordering Department.

Follow Jaan’s journey on Facebook and Twitter.

Click HERE for more information. 



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